Chi Trib has a front-pager that belongs in a neighborhood section, if there were one, but to the general reader I know best, myself, is meaningless.
Bobak brothers sever ties; ruling sets limits on wholesale operation
has intense meaning to the Bobak family and their customers, I’m sure, and the story made the cut to the web site page, getting even bigger play than in hard copy. For the first three paragraph-sentences — a triple lede, by gar — we are given so little information, it hurts:
When Stan Bobak discovered what his brother was doing, he was shocked. Then he got angry.
But in a way, he also was relieved to have solved a mystery: So that's why John wasn't ordering as much sausage as he used to.
The accusations of a betrayal are as sensational as they sound.
Look. I do not know Stan Bobak and am not in a position to feel his pain, or shock or anger, whatever. I am glad he was relieved, of course, on general principles, and I am in general prepared to be shocked or even angry that John had cut down on his sausage order. But neither do I know John. And if the accusations of betrayal are as sensational as they sound, I would like to figure that out for myself, rather than be told before I know what the hell they are.
The story continues as best it can, already dealt a body blow by its amazingly leisurely lede that but for the sausage reference might have been about marital infidelity — for not ordering sausage substitute hanging with Stan’s wife — or murder — for not ordering etc. put not showing up for weeks on end.
A reorganization occurred, presumably of the sausage company, which we are told is well known — sorreeee, I didn’t know! One brother would handle the sausage, the other the kielbasa etc.
But then Stan says he caught John making his own sausage and trying to pass it off in his stores as those made in Stan's plant on Chicago's Southwest Side. [Make that “Stan caught John,” etc., ending with “he says.”]
This crucial info comes in the fifth paragraph-sentence — too far down, folks, for your usual Saturday breakfast-table-reader who is dedicated to Father Tribune from his youngest days but does have other things to do and read.
End of next ‘graph, we get the local angle: John has three stores, in Burr Ridge, Orland Park and Naperville. So. This one’s for YOU there, in and around those three marvelous towns. Why did not Chi Trib say so in the first place? The rest of us, in Oak Park and elsewhere, could have gone on to various AP and LA Times stories strewn throughout today’s paper, wishing happy reading to sausage-buyers and -eaters in those three marvelous towns, strewn over the southwest suburbs.
You can also buy this stuff at Jewel or Dominick’s stores or on Archer Ave. near Midway airport. Fine. Is it tasty? The issue was decided in favor of these locations in federal court.
"In retrospect this could have been solved very easily," said Stan Bobak, the eldest of the three Bobak sons. "John could operate as many as 100 retail stores if he wanted, God bless him. But we would handle the wholesaling. But he didn't do that. He started making sausage."
That’s it! The buried lede! It all began when John started making sausage! Do that and cut the story in half, and you have the makings of what might bring back or keep a few readers. Forget your media bias, undeniable though it may be. Forget your absence of local coverage: we have it here, gone clumsily astray. Here is the answer to hemorrhaging circulation for mainstream newspapers: Look in your every story and FIND THE BURIED LEDE, damn it, before they bury YOU!
And offer a free quarter-pound of kielbasa to all who can prove they read the WHOLE STORY, stem to stern.