In the beginning, Hollywood discovered that there was a market for serious Christians who would enjoy entertainments based on a more orthodox view of the faith. The prophet Gibson showed them the way. Though he was despised for revealing this unpopular truth, his already significant fame grew and the actor became an icon. And it was good.
Having learned Gibson's truth, the behemoth company Disney did seek to dwell in the promised land and thus became the makers of a film based on a story by an older prophet Lewis. By all accounts from those who have seen the early results, it too was good.
However, it may be the case that all this marketing sometimes goes too far and that may not be good.