I knew something was wrong when I walked into a Krispy Kreme several months back and they were handing out free, hot doughnuts. What kind of strategy is that? I'm in the building. Nobody browses at Krispy Kreme. After they provided samples to me and my guests, we weren't that interested any more. The edge was off. The jones was slaked. If you're gonna do free samples, get out the toothpicks and the carefully cubed cross-sections. Handing out whole doughnuts is bad for business when the impulse buy is critical.