Copy Writing: Concise, Precise, Incisive

The great copy writer, Lyle Wexler, formerly head of advertising at Bank of America, has created a fabulous blog offering valuable insights into copy writing. And if you can write copy, you can write non-fiction for sure - and have a leg up on fiction as well.

If you are honing your writing skills, whether for a directly related field or as a tool of communication, you can learn from this man. The Electric Idea Circus: have a gander.