tag:blogger.com,1999:blog-8776899.post115921047838713006..comments2024-03-06T03:15:58.539-05:00Comments on <b>THE NEW REFORM CLUB</b>: Nielsen to Report Viewership of TV CommercialsHunter Bakerhttp://www.blogger.com/profile/14961831404331998743noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8776899.post-1159292681244998232006-09-26T13:44:00.000-04:002006-09-26T13:44:00.000-04:00You're quite right about the Examiner's problem, T...You're quite right about the <I>Examiner</I>'s problem, Tom. The trouble in the newspaper world is not in the decline of circulation but in the much faster decline of ad revenue. The owner of the <I>Examiner</I> chain, Phillip Anschutz, is trying a new business model for newspapers, in which they follow the lead of local "shopper" papers and depend entirely on ad revenue. It is certainly a counterintuitive move, though I cannot say it won't work.S. T. Karnickhttps://www.blogger.com/profile/05971214612730402709noreply@blogger.comtag:blogger.com,1999:blog-8776899.post-1159235224443596942006-09-25T21:47:00.000-04:002006-09-25T21:47:00.000-04:00Couldn't agree more, ST.I (and we) have been train...Couldn't agree more, ST.<BR/><BR/>I (and we) have been trained since birth to ignore TV commercials; Mrs. TVD might comment on one, but altho I was looking directly at the screen, I was a million miles away.<BR/><BR/>Even when a good one comes along, I take away no memory of what they were selling.<BR/><BR/>On the internet, I'm in interactive rather than passive mode, and find meslef more likely to remember ads.<BR/><BR/>(BTW, per your previous posts, a San Franciscan pal o'mine tells me that Craig's List has destroyed not only the <I>Chronicle's</I> revenue base of classified ads (the paper loses $1 million a month), but its readership as well, so much that they're giving the rag away for free.)Tom Van Dykehttps://www.blogger.com/profile/07121072404143877596noreply@blogger.com