This post has been attracting a lot of comments, so I thought I'd bring it back up top for convenience's sake. --Hunter B.
Ross Douthat, newly returned from filling in for Andrew Sullivan, points to an essay on the ol' question of why those red-staters are voting red. (follow the links)
Now, I think the question is a bit hackneyed, not least because the fact that some state tends conservative or liberal is a long way from being able to say anything about the effects of social conditions on voting behavior. Having 55% of a state's voters (not citizens, mind you) who vote conservative or liberal and then making snarky comments (a la the NYT's Frank Rich) about how funny it is that those states have higher divorce rates, watch Desperate Housewives, etc. doesn't get you very far.
In any case, it seems to me that the whole question is based on a misunderstanding, namely, that politics is primarily about economics and only then about "cultural" issues. That's just nonsense, mostly dreamed up by people who *want* politics to be all about economics. Politics is, rather, primarily about culture, it is a vehicle for people to decide "who" they are. Economic decisions, the allocation of resources or opportunities, is a part of that "who-ness", but it does not contain it. Economics does, of course, shape culture, but I think it's a mistake to think it's primary.