About a year ago, my sister and I made the decision to purchase 100 shares of stock. I wanted Microsoft, but she was in favor of Krispy Kreme. As a southerner, I liked her choice. Besides, I figured their aggressive expansion would get them into the Starbucks neighborhood in the near future. Why eat vile pastries and cakes from Starbucks when you could have your coffee with the best hot donuts on the planet? Unfortunately, we bought right at the high point. Earnings have been down since then and I suspect the low-carb craze is what’s killing us. The poor folks in the bagel business seem to be taking a bath, too. Our local bagel shop just shut its doors a couple of months ago.
It’s time for a budding Ralph Nader to come out with the definitive expose’ on Atkins and South Beach. I can see it now. This young crusader will report being followed by women munching on slices of sandwich meat and broccoli bits. Eventually, he’ll bring the whole sordid enterprise down around their ears and my poor Krispy Kreme shares will surge forward as waves of good feeling wash over the pasta and donut-starved masses.